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Brand Ambassador

Cabi
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Cabi Brand Ambassador (New York City + Surrounding Areas)

JOB DESCRIPTION:

We're looking for outgoing, energetic, and food-obsessed individuals to join the Cabi Fam as Brand Ambassadors in NYC! As a Brand Ambassador, you’ll bring the heat (literally) by introducing our iconic spicy mayo to new fans through in-store demos. You’ll be the face of Cabi and bring our bold flavor and joyful energy to life in real time. This is a part-time position that’s perfect for someone who loves people, loves food, and isn’t afraid to hype a condiment like it’s a headliner.

 

WHAT YOU’LL DO:

  • Run 1-2 in-store demos per week at Whole Foods and other smaller retailers.
  • Educate customers about our story, ingredients, and ways to use Cabi sauces.
  • Hit key metrics: sales, samples distributed, and new customers reached.
  • Keep your setup looking sharp and on-brand (we’ll provide Cabi swag, signage + sample materials).
  • Submit quick post-event recaps with photos, sample counts, and feedback (we love details!).
  • Maintain a positive, can-do vibe.

JOB REQUIREMENTS:

  • Located in or around NYC with flexible availability—weekends and evenings included.
  • Outgoing and approachable with great communication skills.
  • Passionate about food.
  • Responsible, reliable, and organized—you’ll be representing us!
  • Access to transportation (bonus if you’re comfortable hauling a few boxes).
  • Previous experience in sales, sampling, or food events = a big plus.

COMPENSATION + PERKS:

  • Each ambassador will be paid $100 per demo (approx. 3 hours including setup/travel).
  • Free Cabi swag and sauces.
  • Get in early with a fast-growing food startup.
  • Work with a passionate, flavor-loving team!

 

ABOUT CABI:

Cabi is where bold flavor meets bold ideas. We make Japanese-inspired sauces, including our Dashi Soy Sauce, Sweet Yuzu Vinaigrette, Miso Glaze, and Japanese Spicy Mayo. Founded by two Japanese immigrant women, we’re building a brand that brings together heritage, food tech, and big flavor. Our mission is simple: make products that taste great, use good ingredients, and connect with people who care about food and culture.

We’re a small team, growing fast, and looking for people who are excited to be part of something new. If you're into real flavor, thoughtful sourcing, and building something from the ground up—we’d love to have you.