Marketing Intern

Job description

Internship: Marketing Intern

Reports to: Marketing Manager

OPPORTUNITY AND KEY PRIORITIES

South Orange Performing Arts Center, repeatedly recognized as one of New Jersey’s 

favorite performing arts centers, seeks a Marketing intern to join a dynamic team 

dedicated to presenting richly diverse transformational arts experiences in the creatively 

vibrant South Orange-Maplewood regional community in Northern New Jersey.

As a member of SOPAC’s Marketing Team, this role will report to the Marketing Manager 

and be responsible for assisting in SOPAC’s marketing activities

Three of the organization’s top articulated goals that intersect with this role are:

• Rebuild, diversify, and grow our audience base.

• Inspire strong community confidence and support.

• Innovate and differentiate customer experience and program offerings.

ABOUT SOPAC

The South Orange Performing Arts Center (SOPAC) is an award-winning regional arts center 

that presents innovative artistic and educational cultural experiences through music, 

theater, dance, comedy, and family performances in an intimate and welcoming 

Environment.

SOPAC’s mission is to offer audiences exhilarating and diverse arts entertainment in its 

intimate venue, serving as the cultural heartbeat of the greater South Orange / Maplewood 

region and contributing to the economic and social vibrancy of its highly diverse 

Community.

The SOPAC campus includes The Jennifer & Tony Leitner Performance Hall, a 439-seat 

mainstage theatre with superb acoustics, sight lines and seating. Audiences often remark 

that performances in this space feel like having their favorite artists right in their own living 

room. Artists acknowledge that the atmosphere encourages conversations with audiences. 

The Loft at SOPAC is a 2,170 square-foot multi-purpose space used for performances, 

rehearsals, classes, and special events. SOPAC’s Herb + Milly Iris Gallery is home to 

multiple exhibitions a year. Additionally, SOPAC co-produces local events such as South 

Orange Summer Nights and serves students and schools through several education 

Programs.

SOPAC is an Equal Opportunity Employer (EEO). SOPAC is proud to be an equal 

opportunity and affirmative action employer. We have a deep commitment to our nonprofit 

mission and positively impacting our culturally diverse community. We strongly encourage 

individuals from underrepresented backgrounds to join our dynamic and inclusive team. 

RESPONSIBILITIES

Social content

• Live event Content: Record live event content (behind the scenes, performers on 

stage, audience, SOPAC table). Our live events are typically 6:30 PM - 10:00 PM  and happen once a week.

• SOPAC & Community Content: Capture content around SOPAC campus 

(inside & outside building) and SOMA. Send it to the Marketing Manager for 

review before posting.

• Content Calendar: Participate in ideating and populating the content 

calendar with post content ideas.

• Prompts: SOPAC will share direction / ideas on what to capture based 

on content calendar strategy.

• Idea Generation: Intern encouraged to bring forward concepts and 

participate in brainstorms to identify content areas.

• Create & Edit: Develop social content using sourced material, original 

material, editing.

Community & Press: 

• Prepare materials about upcoming SOPAC events and manage updates to community partners & press outlets

Design: 

• Support the design and creation of marketing materials such as flyers, posters, digital ads, and email newsletters.

Website: 

• Help maintain and update the website with upcoming events and news.

Data: 

• Assist with data collection and analysis to evaluate the effectiveness of marketing strategies (i.e. QR code usage, Mailchimp email data)

Other Marketing Related Tasks 

• (i.e. maintain Facebook events & events published across relevant sites)

Programs and Tools we use:

Canva, Mailchimp, Photoshop, CapCut, Nikon Camera

Social Media Channels we post to:

Facebook, Instagram, YouTube, TikTok, Reddit
 

QUALIFICATIONS:

• Currently enrolled in or recently graduated from a degree program in Marketing, 

Communications, Arts Administration, Design or a related field.

• Strong written and verbal communication skills.

• Deep understanding and knowledge of social media platforms, trends, user 

behavior.

• Keen visual eye for video and photo capture.

• Proficient use of video recording and photography devices for optimal asset capture 

on cell phone and/or digital camera

• Creativity in content ideas and storytelling.

• Proficiency with Design.

• Strategic understanding of how social media content fits into the larger brand 

strategy.

• Proficient with Microsoft Office Suite; familiarity with design software (Adobe 

Photoshop, Canva, etc.) is a plus.

• Proficient in website management; familiarity with WordPress or other website 

hosting services

• A creative mindset with an eye for design and detail.

• Organized, self-motivated, and able to manage multiple tasks and deadlines.

PREFERRED QUALIFICATIONS:

• A strong innovative and creative vision with a genuine interest in trying new methods 

and approaches.

• Flexibility and agility, with the ability to effectively prioritize.
• A passion for the performing and fine arts.

WORK SCHEDULE:

• Aligned with the first semester, Middle to end of August through December with potential to extend another semester depending upon performance
• 20 hours per week flexible timing, with 1 in-office day.
• Ability to attend a live event in the evening once a week for social content capture 6:30 pm - 10:00 pm.

REQUIRED:

• Within a 30-minute drive of SOPAC located at: South Orange Performing Arts Center One SOPAC Way, South Orange, NJ 07079 
• A portfolio of previous social media content submitted with your resume or cover letter. 

COMPENSATION:

• Potential for course credit in conjunction with your university.
• Potential for $500 per semester stipend