You are viewing a preview of this job. Log in or register to view more details about this job.

Marketing Operations Specialist

Bottomline is at the forefront of digital transformation. We are a growing global market leader uniquely equipped to address the changing needs of how businesses pay and get paid. Our culture of Working with and for each other enables us to delight our customers. We empower our teams to think like owners driving customer delight, helping them grow their business and win in their markets. 
Do you want to join a world-class Marketing team? Do you want to be hands-on working with programs such as webinars, digital, inbound marketing, email and other programs necessary to support marketing objectives and help grow the business? Do you want to be in a team environment where we work together to get the job done and have some fun in the process? If this sound like you – and you’re looking to join an exciting, fast-moving company, Bottomline Technologies wants to talk to you.
Bottomline Technologies is seeking a Marketing Operations Specialist to join our Marketing Operations team and support the development, coordination and activation of marketing programs. Programs will include inbound marketing, email, webinars, virtual events and other programs necessary to support the marketing team’s objectives.
In this role, you will:
  • Engage with the Marketing Programs Team and inform them of best practices regarding campaign creation, performance and tactic mix
  • Work directly in the related systems (e.g. Marketo, Google Analytics, Salesforce, ON24, etc.) to develop and manage the end-to-end marketing program lifecycle
  • Create emails, landing pages, forms, and reports within the marketing automation platform (MAP), including templates
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI
  • Work with data to help upload lists, recommend audience builds and guide targeting for campaigns and tactics
  • Work closely with Marketing Operations team members on broader projects
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the MAP
  • Monitor Email deliverability metrics including IP address health, bounce rate, and spam reports
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI
Required Skills:
  • Knowledgeable of marketing automation platforms such as Marketo or Pardot
  • Knowledge of B2B Marketing concepts such as SiriusDecisions or Revenue Marketing
  • Technical skills to be comfortable learning about data, business processes and how systems work together
  • Excellent with project/time management skills and the able to manage multiple priorities
  • Knowledge and experience with Web-based software, Microsoft Office Suite, Salesforce and Google Analytics
  • Team player with outstanding interpersonal, verbal, and written communication skills required
  • High level of attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills
  • Confident, fearless self-starter with the ability to work independently as well as collaboratively
You’ll love Botttomline because in everything we do we seek to delight our customers and we are passionate about building a company of which we can all be proud, and this starts with building amazing teams filled with team members that challenge you every day.