Assistant or Associate Professor in Digital Media - School of Journalism and Strategic Media

Summary of Job Duties:

The School of Journalism and Strategic Media in the Fulbright College of Arts and Sciences at the University of Arkansas invites applications for a tenure-track assistant or associate professor position in digital and social/digital media in advertising and/or public relations to start in August 2025. We welcome applicants who have research competencies in a wide range of areas in communication. The ideal candidate should have research productivity and teaching expertise in one or more of the following areas: social/digital media analytics, social media campaign strategies, influencer marketing, online advertising, social media/influencer metrics, E-Commerce, and Artificial Intelligence, along with the individual’s expertise. 

The successful candidate must maintain a program of national refereed scholarship, be or demonstrate the potential to be an effective teacher who engages students in the classroom, have professional experience with social/digital media in advertising, public relations, or a relevant field, exhibit a commitment to scholarly environment for all, and engage collegially in national, university and School service. The successful candidate has a 2/2 teaching load. This is a standard, nine-month, tenure-track position at the assistant or associate professor rank.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

About the Department 
The School of Journalism and Strategic Media is fully accredited by the Accrediting Council on Education in Journalism and Mass Communication, offering majors in advertising and public relations and journalism, with concentrations in journalism, broadcast journalism, and multimedia storytelling and production. Students are trained in writing news, analyzing media, planning campaigns, producing television programs, podcasts, radio, database journalism, and photojournalism publishing. The School offers special interdisciplinary programs, career mentorship, thriving student media organizations, Registered Student Organizations, award-winning faculty and a Center for Media Ethics and Literacy. 

Duties will include:
• 40% Teaching
• 40% Research
• 20% Service

Qualifications:

Minimum Qualifications:

With submitted materials, the candidate must demonstrate

Terminal degree in Advertising, Public Relations, or a related field from an accredited institution of higher education conferred by the start of appointment

Demonstration of and commitment to maintaining a program of national refereed scholarship in advertising, public relations, or a related field, including national refereed journal publishing, conference presentations, and research activities

At least one year of professional, research, or relevant experience in digital and social media advertising and public relations including but not limited to persuasive content strategy, development, and implementation; digital and social analytics; and other relevant experience in advertising or public relations

A commitment to building an inclusive scholarly environment through teaching, mentoring, research, outreach, or service as evidenced in the CV or other required documents

Preferred Qualifications:

Demonstrated commitment and ability to mentor undergraduate, honors, and/or graduate students, including serving on or directing thesis committees and senior papers, etc.

Demonstrated ability to teach one or more required courses ADPR major courses (Advertising Principles, Public Relations Principles, Public Relations Writing, Creative Strategy and Execution, Media Planning and Strategy, and Account Planning) as well as digital and social media advertising and public relations courses at the undergraduate and graduate levels as evidenced in the teaching philosophy and other required documents

Two or more years of professional, research or relevant experience in digital and social media advertising and public relations including but not limited to persuasive content strategy, development and implementation; digital and social analytics; and other relevant experience in advertising or public relations

The ability to be an active, involved, and collegial member of a collaborative faculty team, The School of Journalism and Strategic Media, the Fulbright College of Arts and Sciences, the University of Arkansas, and relevant national service organizations

Knowledge, Skills, and Abilities:

Current knowledge in the field of social/digital media, including but not limited to persuasive content strategy, social/digital media campaign management, influencer and affiliate marketing, online reputation management, digital advertising, E-Commerce, Artificial Intelligence, writing for various social media platforms or other areas based on area of expertise

A knowledge focused on digital communication in your area of expertise

Skilled with the use of social/digital media management tools.

Ability to develop and teach skills courses focused on social/digital media and incorporate digital media in scholarly research in this field

Additional Information:

Salary Information:

Salary is commensurate with experience and qualifications.

Required Documents to Apply:

Cover Letter/Letter of Application, Curriculum Vitae, List of three Professional References (name, email, business title), Other (see special instructions for details), Statement of Teaching Philosophy

Optional Documents:

Proof of Veteran Status

Recruitment Contact Information:

Jee Young Chung, search committee chair, jychung@uark.edu.

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.